Early on in my career, Jody reached out to me to create her a logo and a business card. Last year she came to me ready for a rebrand. This time, the project included a bit more than just a new logo and business card. I created a menu and helped her with some merchandise and Instagram posts as well.
Brand Guide
For 2022, we did a soft relaunch. Her logo stayed the same, but the vibe went from girly to moody. She shared her goals for the year, her salon was getting remodeled, she was switching booking systems, and she wanted something to show the change that was coming and this is what we landed on. My favorite thus far.
Since May, I have also been scheduling her social media and creating content, and working as her social media manager. Below is a mood board for the style and vibe she wanted for her social media.
